Water is a great solvent. It’s neutral and doesn’t provide any strong positive or negative effects. It just helps components to mix better and to transport active components.
Betaine is used a lot in “organic” skincare products. It is a good moisturizer that not only hydrates the skin but also strengthens the cell membrane. This helps to lower the water loss over time. It also softens the skin and reduces irritation and redness. It’s often used at a 3-5% concentration depending on the product.
Phyllanthus Emblica (Indian Gooseberry) Fruit ExtractAntioxidant
Roles: Skin conditioning
Acne fighting
Soothing
Lightening
Anesthetic
Antiseptic
8
Serenoa Serrulata Fruit Extract
Roles: Skin conditioning
Soothing
Anti-aging
Lightening
Elasticity improvement
Antiseptic
9
CaffeineAntioxidant
Roles: Skin conditioning, Fragrance, Masking
UV Protection
Anticellulite
Tones up skin
Hair growth stimulating
Good for dry skin
Caffeine stimulates all the processes inside skin cells. It's very effective for reducing swelling on the face (especially great for under the eyes area). The effectiveness depends on the concentration, the more component you apply the better the effect will be.
It also tones up the skin making it look younger. It's great for dry skin because it stimulates the synthesis of cholesterol, a chemical that helps to form a protective layer on the surface of the epidermis.
10
Sodium Salicylate
Roles: Preservative
11
Fragrance
Roles: Deodorant, Fragrance, Masking
Fragrances
Fragrance is a mix of chemical ingredients (usually 20-30 chemicals but up to 200 sometimes) that help the product to smell better. It can hide many bad things. Synthetic fragrances may contain many different chemicals, but manufacturers don’t want to reveal each of them for some reason and hide them behind the word "Fragrance".