As I Am Curl Clarity Shampoo

As I AmCurl Clarity ShampooIngredients

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As I Am Curl Clarity Shampoo is a product with 13 ingredients. Contains: AHA - Citric Acid; Antioxidant - Citric Acid;

Organic score: 38% natural, 46% chemical. Vegan - No; Cruelty free - No; Reef safe - Yes;

Positive effects

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Antiseptic3
Phenoxyethanol 10, Sodium Benzoate 12, Limonene 13
Cleansing2
Cocamidopropyl Betaine 3, Citric Acid 9
Soothing1
Citric Acid 9

Concerns

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Allergens 1
Limonene 13
Chemical fragrances 1
Fragrance 8
Free from: Pore-clogging components, Drying alcohols, Fungal acne supporting components, Parabens, Silicones, Sulfates, PEG, Gluten, Coconut, Petroleum-based,

INCI - Full Breakdown

1
Water
Roles: Solvent

Water is a great solvent. It’s neutral and doesn’t provide any strong positive or negative effects. It just helps components to mix better and to transport active components.

2
Sodium Lauroyl Sarcosinate
Roles: Skin conditioning, Antistatic, Cleansing, Emulsifying, Foaming, Hair conditioning, Surfactant, Viscosity controlling
3
Cocamidopropyl Betaine
Roles: Skin conditioning, Antistatic, Cleansing, Foam booster, Hair conditioning, Surfactant, Viscosity controlling
Cleansing
Hair conditioning

Cocamidopropyl Betaine is a pH 4.5-5.5 liquid that is used to improve the overall efficiency of the formulation. It’s usually combined with different surfactants and is used because of its cleansing efficiency. It helps to remove sebum and dirt from the skin and hair. It also works as a foaming agent helping to make a pleasant foam.

4
Hydroxypropyl Methylcellulose
Roles: Antistatic, Binding, Emulsion stabilizer, Film former, Surfactant, Viscosity controlling
5
Cocos Nucifera (Coconut) Fruit Powder
6
Phyllanthus Emblica Fruit Powder
7
Citrus Reticulata Fruit Extract
Roles: Skin conditioning, Fragrance, Masking
8
Fragrance
Roles: Deodorant, Fragrance, Masking
Fragrances

Fragrance is a mix of chemical ingredients (usually 20-30 chemicals but up to 200 sometimes) that help the product to smell better. It can hide many bad things. Synthetic fragrances may contain many different chemicals, but manufacturers don’t want to reveal each of them for some reason and hide them behind the word "Fragrance".

9
Citric AcidVery effective componentAntioxidantAHA
Roles: Buffering, Chelating, Fragrance, Masking
Cleansing
Exfoliating
Soothing
Lightening
Lifting
Hair growth stimulating

Citric Acid is one of the AHAs and it is a super useful component! It’s a great antioxidant. It acts as a soft peeling that removes dead cells and kills bacteria. It becomes even more effective if used with other cosmetic acids. Combined formulations are more active, but can irritate sensitive skin if used too often. The component can also whiten the skin and remove dark areas.

It can be an irritator due to its naturally lower pH level of 2.2. But manufacturers also use it as a pH adjuster so in most cases you will not have any issues.

10
Phenoxyethanol
Roles: Fragrance, Preservative
Antiseptic

Phenoxyethanol is one of the most popular preservatives. It kills bacteria and makes the product live longer. Manufacturers like this ingredient because it can dissolve in any liquid, even in oils.

Another purpose of this component is the fixation of aromas in perfumery. Phenoxyethanol is also used as a strong antiseptic and a good antibacterial agent. It is widely used in dermatological cosmetics alongside natural antiseptics such as chamomile, sage, and calendula.

Functions

Сomponents grouped by roles

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