Annemarie BörlindSeide Natural Hair Care Mild ShampooIngredients

Citric Acid is one of the AHAs and it is a super useful component! It’s a great antioxidant. It acts as a soft peeling that removes dead cells and kills bacteria. It becomes even more effective if used with other cosmetic acids. Combined formulations are more active, but can irritate sensitive skin if used too often. The component can also whiten the skin and remove dark areas.

It can be an irritator due to its naturally lower pH level of 2.2. But manufacturers also use it as a pH adjuster so in most cases you will not have any issues.

Sodium PCA is a nice moisturizer and skin softener. It contains amino acids and Sodium Hyaluronate. It’s part of the Natural Moisturizing Factor (NMF) that is responsible for keeping the outer layer of the skin hydrated. If you don’t have enough NMF you can face dryness even if you don’t have other skin problems.

Lecithin is a great emulsifier. It also has slight antioxidant activity, but it’s not enough if you are looking for a strong and effective anti-oxidant. Our skin cells contain Lecithin and that’s why this component will hardly cause any problems or negative reactions. It soaks in pretty fast and it’s accepted by skin cells very well.

Arginine is an essential amino acid. It works as an antioxidant when used in skincare products. It also helps the skin to regenerate and stay hydrated. In hair care, it is used to decrease damage from oxidative coloring or bleaching.

Betaine is used a lot in “organic” skincare products. It is a good moisturizer that not only hydrates the skin but also strengthens the cell membrane. This helps to lower the water loss over time. It also softens the skin and reduces irritation and redness. It’s often used at a 3-5% concentration depending on the product.

Potassium Sorbate is a preservative that increases the shelf life of the product. It’s a great alternative to parabens. That's why manufacturers like to use this component. It is safe in concentration of up to 10% but it is used in cosmetics in amounts of 1% or even lower.

Limonene provides a nice and fresh citrus scent. It can be found in many plants. It's used in cosmetics because of its low price and pleasant smell.

Citral is a fragrance component responsible for a fresh citrus scent. It’s used as a masking agent to hide unpleasant aromas. Unfortunately, it’s considered to be an allergen and it is one of the 26 fragrances that have to be labeled separately in the European Union. Pay attention to this component if you have sensitive skin.

Ascorbyl Palmitate is a derivative of ascorbic and palmitic acids. It's a fat-soluble form of Vitamin C. It penetrates into the skin through cell membranes. Acts as an antioxidant. Due to its antioxidant properties, it is considered a rejuvenating vitamin. Controls the production of collagen in cells. Non-irritant at neutral pH.

Tocopheryl Acetate is a form of Vitamine E. It’s used as an alternative to Tocopherol because it is more stable in the formulation. It has all the positive effects of Tocopherol plus better stability. It’s a brilliant component. It conditions and nourishes the skin helping it to resist aging. It also helps to protect the skin from the sun. High concentrations of Tocopheryl Acetate can lead to irritation and allergic reactions.