Water is a great solvent. It’s neutral and doesn’t provide any strong positive or negative effects. It just helps components to mix better and to transport active components.
Fragrance is a mix of chemical ingredients (usually 20-30 chemicals but up to 200 sometimes) that help the product to smell better. It can hide many bad things. Synthetic fragrances may contain many different chemicals, but manufacturers don’t want to reveal each of them for some reason and hide them behind the word "Fragrance".
Hexyl Cinnamal is a fragrance component that gives the product pleasant cinnamon and light jasmine aroma. It’s also used to enhance other fragrances. It’s considered a skin sensitizer and manufacturers have to call out this component on an ingredient statement.
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Keratin
Roles: Skin conditioning, Hair conditioning
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Borago Officinalis (Borage) Seed Oil
Roles: Skin conditioning, Emollient
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Linalool
Roles: Deodorant, Fragrance, Masking
Allergens
Linalool gives the product a nice and fresh lavender scent. It can be found in many essential oils. It oxidizes during air exposure and becomes allergenic. It can lead to irritation causing problems for people with sensitive skin. The threat is even higher if the product was opened several months ago. In such products, more Linalool is oxidized.
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Citronellol
Roles: Fragrance, Masking
Allergens
Citronellol makes the product smell better. It’s one of the most frequently used fragrance ingredients in the world. It smells like a fresh cut of apple peel mixed with a citrus scent. It’s also used to enhance flower scent. It has slight anti-bacterial activity.
Beware! This component is in the list of potential allergens and can cause allergic contact dermatitis.