
Vow Beauty For Better...And Even Better 20.5% Vitamin C Serum is a product with 20 ingredients: Water, Ascorbic Acid (Vitamin C), Lactobacillus/algae Extract Ferment, Citrus Aurantium Dulcis (Orange) Flower Water, Hamamelis Virginiana (Witch Hazel) Extract, Panax Notoginseng Root Extract, Glycyrrhiza Uralensis (Licorice) Root Extract, Hexapeptide-2, Betaine, Butylene Glycol and 10 more.
Contains: Vitamins - Ascorbic Acid (Vitamin C), Tocopheryl Acetate; Antioxidant - Ascorbic Acid (Vitamin C), Hamamelis Virginiana (Witch Hazel) Extract, Sodium Ascorbate, Tocopherol, Tocopheryl Acetate, Ferulic Acid;
Organic score: 40% natural, 45% chemical. Vegan - No; Cruelty free - No; Reef safe - Yes;
Positive effects
Concerns
INCI - Full Breakdown
Water is a great solvent. It’s neutral and doesn’t provide any strong positive or negative effects. It just helps components to mix better and to transport active components.

Vitamin C is known for its strong antioxidant activity. It helps to slow down aging processes. The other positive effect of this ingredient is that it helps to make skin tone even. It's a great ingredient to counter dark areas and uneven skin tone. It's well-researched and considered safe. But it's acid and can irritate the skin if used too often.


Betaine is used a lot in “organic” skincare products. It is a good moisturizer that not only hydrates the skin but also strengthens the cell membrane. This helps to lower the water loss over time. It also softens the skin and reduces irritation and redness. It’s often used at a 3-5% concentration depending on the product.

Butylene Glycol is a very popular synthetic alcohol. It helps the product to absorb deeper and faster. It is also a solvent for other ingredients. As for the skin benefits, it helps to attract water and helps to make the skin softer.
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