ShiseidoUrban Environment UV Protection Cream Plus SPF 50 By ShiseidoIngredients

Avobenzone is the only chemical UV-protection component with a broad spectrum coverage. It can help to block both UVA I and UVA II rays. It's safe and it is allowed to use at a 3% concentration in the USA and a 5% concentration in the EU countries.

There is one problem: avobenzone loses efficiency when exposed to the sun. If you are outside, it loses 36% of its ability to block UV rays an hour after application. That's why it's recommended to reapply sunscreen every 2 hours.

Behenyl Alcohol is an emulsifier. It makes the product feel softer and more pleasant to touch. It also provides an anti-inflammation effect. Made of natural ingredients and can be seen in organic products a lot.

Glyceryl Stearate SE is a nice moisturizing ingredient. It hydrates the upper layers of the skin and fills small wrinkles. In haircare products, it's used for making hair softer.

Phenoxyethanol is one of the most popular preservatives. It kills bacteria and makes the product live longer. Manufacturers like this ingredient because it can dissolve in any liquid, even in oils.

Another purpose of this component is the fixation of aromas in perfumery. Phenoxyethanol is also used as a strong antiseptic and a good antibacterial agent. It is widely used in dermatological cosmetics alongside natural antiseptics such as chamomile, sage, and calendula.

Triethanolamine is a pH adjuster. It is a toxic component that can be absorbed by the skin and detected in blood later. It can be a dermal irritant. Though it's considered safe, you should think before using it in skincare. There are many products on the market without Triethanolamine.

Xanthan Gum is used as a thickener or rheology modifier and emulsion stabilizer. It doesn’t provide any notable skin-related effects and is used mostly for formulation purposes. It makes the product’s texture smooth and even. It’s a naturally-derived thickener. Notable fact: it can also be found in the food you eat every day, so it is 100% safe.

Butylene Glycol is a very popular synthetic alcohol. It helps the product to absorb deeper and faster. It is also a solvent for other ingredients. As for the skin benefits, it helps to attract water and helps to make the skin softer.

Fragrance is a mix of chemical ingredients (usually 20-30 chemicals but up to 200 sometimes) that help the product to smell better. It can hide many bad things. Synthetic fragrances may contain many different chemicals, but manufacturers don’t want to reveal each of them for some reason and hide them behind the word "Fragrance".

Limonene provides a nice and fresh citrus scent. It can be found in many plants. It's used in cosmetics because of its low price and pleasant smell.

Linalool gives the product a nice and fresh lavender scent. It can be found in many essential oils. It oxidizes during air exposure and becomes allergenic. It can lead to irritation causing problems for people with sensitive skin. The threat is even higher if the product was opened several months ago. In such products, more Linalool is oxidized.

Benzyl Benzoate is a potentially harmful fragrance ingredient. It's one of the “EU 26 fragrances” that has to be labeled separately because of allergen potential. It's a good idea to avoid this component if you have sensitive skin.

Hexyl Cinnamal is a fragrance component that gives the product pleasant cinnamon and light jasmine aroma. It’s also used to enhance other fragrances. It’s considered a skin sensitizer and manufacturers have to call out this component on an ingredient statement.

Citronellol makes the product smell better. It’s one of the most frequently used fragrance ingredients in the world. It smells like a fresh cut of apple peel mixed with a citrus scent. It’s also used to enhance flower scent. It has slight anti-bacterial activity.

Beware! This component is in the list of potential allergens and can cause allergic contact dermatitis.

Eugenol is a fragrance and one of the ingredients you should use carefully. It is in the list of 26 European Union fragrances that have to be labeled separately because of allergen potential. Laboratory studies show that the component is cytotoxic even at low concentrations. But no studies were performed on humans. In general, it's not the best skincare component.

Geraniol is a fragrance ingredient that gives product a nice rose scent. That’s why it’s used by many manufacturers. In addition to its pleasant scent, it also provides an antifungal effect increasing the shelf life of a product. There are several ways of obtaining this ingredient but all of them are chemical.

Sodium PCA is a nice moisturizer and skin softener. It contains amino acids and Sodium Hyaluronate. It’s part of the Natural Moisturizing Factor (NMF) that is responsible for keeping the outer layer of the skin hydrated. If you don’t have enough NMF you can face dryness even if you don’t have other skin problems.

Tocopherol is one of the most popular active ingredients in cosmetics. It’s a brilliant component. It's a form of Vitamin E and it does help the skin and hair a lot. It conditions the skin, strengthens its barrier, protects it against harm, and makes the tone even. It also helps your skin and hair to resist the sun. It’s safe but can irritate sensitive skin sometimes. Pay attention to concentration!