
Pure Body Naturals Super Retinol Serum 2% is a product with 23 ingredients: Water, Aloe Barbadensis (Aloe Vera) Leaf, Cassia Angustifolia (Alexandrian Senna) Seed Polysaccharide, Hamamelis Virginiana (Witch Hazel), Pentylene Glycol, Phospholipids, Retinol (Vitamin A), Polysorbate-20, Potassium Phosphate, Hydroxyethyl Cellulose and 13 more.
Contains: Vitamins - Retinol (Vitamin A), Tocopheryl Acetate; Retinoids - Retinol (Vitamin A); Antioxidant - Hamamelis Virginiana (Witch Hazel), Retinol (Vitamin A), Simmondsia Chinensis (Jojoba), Triticum Vulgare (Wheat) Germ Oil Unsaponifiables, Tocopheryl Acetate;
Organic score: 30% natural, 30% chemical. Vegan - No; Cruelty free - No; Reef safe - Yes;
Positive effects
Concerns
INCI - Full Breakdown
Water is a great solvent. It’s neutral and doesn’t provide any strong positive or negative effects. It just helps components to mix better and to transport active components.
Pentylene Glycol is a great replacement for Propylene Glycol. It has very similar characteristics but it’s derived from plants (usually from corn). Natural cosmetics lovers will find this component very useful. It enhances the moisturizing effect of cosmetic products, improves the efficiency of preservatives and it’s an effective emulsifier. It’s approved by ECOCERT and COSMOS so it’s considered to be 100% safe and can be used in vegan products.

Phospholipids help to hydrate the skin and recover the lipid balance. If the skin lacks this component it can become dry. The component makes cell membranes more difficult to damage and this affects the overall health of the skin.
Polysorbate 20 doesn’t have any notable skin benefits but is used in cosmetics quite often. Manufacturers use it for formulation purposes. It improves the scent, texture, and feel of the product.
Potassium Phosphate is an inorganic salt commonly used in cosmetics and skincare formulations. While it’s not a “hero ingredient” like niacinamide or ceramides, it plays important supporting roles that help a product stay stable, comfortable on the skin, and effective.
Potassium Phosphate (often listed as Dipotassium Phosphate or Monopotassium Phosphate depending on its form) is a buffering and chelating agent. In skincare chemistry, it helps regulate and maintain a product's pH balance — a crucial factor for both stability and skin compatibility. It helps to achieve PH balance by preventing the formula from becoming too acidic or too alkaline over time.
Main Functions:
- pH Buffering Agent - Its primary purpose is to stabilize pH. Many active ingredients — such as niacinamide, ceramides, or hyaluronic acid — perform best within a particular pH range. Potassium Phosphate ensures they stay effective throughout the product’s shelf life.
- Stabilizer for Emulsions - In creams and lotions, it helps maintain the stability of emulsions (the blend of water and oils), preventing unwanted separation.
- Enhances Product Comfort - A stable pH often means better skin tolerance. By keeping the formula balanced, Potassium Phosphate indirectly helps reduce the risk of stinging, redness, and irritation, especially in sensitive skin.
- Supports Ingredient Performance - Some actives can lose potency if the formula drifts out of range. Potassium Phosphate keeps the environment optimal, protecting their performance.
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