PLUM 15% Vitamin C Face Serum

PLUM15% Vitamin C Face SerumIngredients

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PLUM 15% Vitamin C Face Serum is a product with 20 ingredients. Contains: AHA - Citric Acid; Antioxidant - Citric Acid, Hydroxyacetophenone;

Organic score: 35% natural, 40% chemical. Vegan - No; Cruelty free - No; Reef safe - Yes;

Positive effects

Find out what good effects the product has
Moisturizing3
Propanediol 5, Betaine 6, Ethoxydiglycol 8
Softening2
Betaine 6, Isodecyl Neopentanoate 7
Hair conditioning2
Propanediol 5, Isodecyl Neopentanoate 7

Concerns

Pay attention to this information
Allergens 1
Benzyl Alcohol 14
Free from: Pore-clogging components, Drying alcohols, Chemical fragrances, Fungal acne supporting components, Parabens, Silicones, Sulfates, PEG, Gluten, Coconut, Petroleum-based,

INCI - Full Breakdown

1
Water
Roles: Solvent

Water is a great solvent. It’s neutral and doesn’t provide any strong positive or negative effects. It just helps components to mix better and to transport active components.

2
Ethyl Ascorbic Acid (Eq
3
To (15%)
4
Vitamin C)
5
Propanediol
Roles: Solvent, Viscosity controlling
Moisturizing
Hair conditioning

Propanediol is a good solvent, emollient and humectant. It helps to moisturize the skin and prevent moisture loss. In haircare products, it conditions hair and improves absorption of the product.

6
Betaine
Roles: Skin conditioning, Antistatic, Hair conditioning, Humectant, Viscosity controlling
Moisturizing
Softening
Hair structure improvement
Hair gloss
Hair protection
Good for dry skin
Good for dry skin

Betaine is used a lot in “organic” skincare products. It is a good moisturizer that not only hydrates the skin but also strengthens the cell membrane. This helps to lower the water loss over time. It also softens the skin and reduces irritation and redness. It’s often used at a 3-5% concentration depending on the product.

7
Isodecyl Neopentanoate
Roles: Skin conditioning, Emollient
Softening
Hair conditioning
8
Ethoxydiglycol
Roles: Fragrance, Humectant, Solvent, Viscosity controlling
Moisturizing
Hair structure improvement
9
Sodium Citrate
Roles: Buffering, Chelating, Masking

Sodium Citrate is a water-soluble soft organic surfactant with strong stabilizing and conditioning effects. It helps to produce foam and lowers the negative impact of hard water on your skin and hair. It also helps to regulate the pH level of the product. It’s a natural ingredient and it’s safe for most people. It’s used in food (additive number E331).

10
Citric AcidVery effective componentAntioxidantAHA
Roles: Buffering, Chelating, Fragrance, Masking
Cleansing
Exfoliating
Soothing
Lightening
Lifting
Hair growth stimulating

Citric Acid is one of the AHAs and it is a super useful component! It’s a great antioxidant. It acts as a soft peeling that removes dead cells and kills bacteria. It becomes even more effective if used with other cosmetic acids. Combined formulations are more active, but can irritate sensitive skin if used too often. The component can also whiten the skin and remove dark areas.

It can be an irritator due to its naturally lower pH level of 2.2. But manufacturers also use it as a pH adjuster so in most cases you will not have any issues.

Functions

Сomponents grouped by roles

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