
NOAH Fortifying Shampoo For Weak Hair, Strengthen The Scalp is a product with 23 ingredients: Aqua Water, Sodium Coco-Sulfate, Cocamidopropyl Betaine, Mentha Piperita Water, Glutamic Acid, Pterocarpus Marsupium Bark Extract, Disodium Succinate, Phenoxyethanol, Sodium Chloride, Myristyl Lactate and 13 more.
Contains: AHA - Citric Acid; Antioxidant - Glutamic Acid, Disodium Succinate, Eucalyptus Globulus, Citric Acid, Mannitol;
Organic score: 30% natural, 48% chemical. Vegan - No; Cruelty free - No; Reef safe - Yes;
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INCI - Full Breakdown
Cocamidopropyl Betaine is a pH 4.5-5.5 liquid that is used to improve the overall efficiency of the formulation. It’s usually combined with different surfactants and is used because of its cleansing efficiency. It helps to remove sebum and dirt from the skin and hair. It also works as a foaming agent helping to make a pleasant foam.
Phenoxyethanol is one of the most popular preservatives. It kills bacteria and makes the product live longer. Manufacturers like this ingredient because it can dissolve in any liquid, even in oils.
Another purpose of this component is the fixation of aromas in perfumery. Phenoxyethanol is also used as a strong antiseptic and a good antibacterial agent. It is widely used in dermatological cosmetics alongside natural antiseptics such as chamomile, sage, and calendula.
Sodium Chloride is a very famous ingredeint also known as Salt. Yes, it’s the same salt you can find on your table. In cosmetics, it is used as a preservative helping the product to live longer. It is also used as a peeling agent in different scrubs. Human contact with this element since ancient times and that's why it is 100% safe.

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