
Mary Kay Lash & Brow Building Serum is a product with 25 ingredients: Water, Butylene Glycol, Acetyl Tetrapeptide-3, Trifolium Pratense (Red Clover), Betaine, Sodium PCA, Hydroxyethylcellulose, Serine, Threonine, Proline and 15 more.
Contains: AHA - Citric Acid; Antioxidant - Arginine, Glycine, Glutamic Acid, Citric Acid;
Organic score: 32% natural, 60% chemical. Vegan - No; Cruelty free - No; Reef safe - No;
Positive effects
Concerns
INCI - Full Breakdown
Water is a great solvent. It’s neutral and doesn’t provide any strong positive or negative effects. It just helps components to mix better and to transport active components.

Butylene Glycol is a very popular synthetic alcohol. It helps the product to absorb deeper and faster. It is also a solvent for other ingredients. As for the skin benefits, it helps to attract water and helps to make the skin softer.

Betaine is used a lot in “organic” skincare products. It is a good moisturizer that not only hydrates the skin but also strengthens the cell membrane. This helps to lower the water loss over time. It also softens the skin and reduces irritation and redness. It’s often used at a 3-5% concentration depending on the product.

Sodium PCA is a nice moisturizer and skin softener. It contains amino acids and Sodium Hyaluronate. It’s part of the Natural Moisturizing Factor (NMF) that is responsible for keeping the outer layer of the skin hydrated. If you don’t have enough NMF you can face dryness even if you don’t have other skin problems.
Hydroxyethylcellulose doesn’t provide any notable skincare benefits. It’s used for formulation purposes. It’s a very effective emulsifier and thickening agent. It also improves the product’s texture and feel. It allows manufacturers to use less surfactant making the product safer for your skin.
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