Earth Rhythm 10% Vitamin C Face Serum is a product with 9 ingredients: Glycyrrhiza Uralensis (Licorice) Root Extract, 3-O-Ethyl Ascorbic Acid, Ethoxydiglycol, Propanediol, Hydroxyethylcellulose, Xanthan Gum, Sodium Hyaluronate Crosspolymer, Phenoxyethanol, Triethylene Glycol.
Organic score: 22% natural, 67% chemical. Vegan - No; Cruelty free - No; Reef safe - Yes;
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INCI - Full Breakdown
Propanediol is a good solvent, emollient and humectant. It helps to moisturize the skin and prevent moisture loss. In haircare products, it conditions hair and improves absorption of the product.
Hydroxyethylcellulose doesn’t provide any notable skincare benefits. It’s used for formulation purposes. It’s a very effective emulsifier and thickening agent. It also improves the product’s texture and feel. It allows manufacturers to use less surfactant making the product safer for your skin.
Xanthan Gum is used as a thickener or rheology modifier and emulsion stabilizer. It doesn’t provide any notable skin-related effects and is used mostly for formulation purposes. It makes the product’s texture smooth and even. It’s a naturally-derived thickener. Notable fact: it can also be found in the food you eat every day, so it is 100% safe.
Phenoxyethanol is one of the most popular preservatives. It kills bacteria and makes the product live longer. Manufacturers like this ingredient because it can dissolve in any liquid, even in oils.
Another purpose of this component is the fixation of aromas in perfumery. Phenoxyethanol is also used as a strong antiseptic and a good antibacterial agent. It is widely used in dermatological cosmetics alongside natural antiseptics such as chamomile, sage, and calendula.
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