
Dr. Loretta Concentrated Firming Serum is a product with 12 ingredients. Contains: Vitamins - Retinol (Vitamin A), Retinol (Vitamin A); Retinoids - Retinol (Vitamin A), Retinol (Vitamin A); Antioxidant - Retinol (Vitamin A), Glycine Soja (Soybean) Oil, Retinol (Vitamin A), Lecithin;
Organic score: 25% natural, 58% chemical. Vegan - No; Cruelty free - Yes; Reef safe - Yes;
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INCI - Full Breakdown
Cyclopentasiloxane is a fluid silicone. It’s non-greasy and doesn’t have any scent or color. It evaporates pretty fast which makes this ingredient essential when it comes to making products that have to dry quickly. It also gives a nice silky feeling when you apply the product to the skin and hair. It leaves a thin film that protects the skin after evaporation.
Cyclopentasiloxane is chemically neutral, meaning it doesn’t react with other components.

Lecithin is a great emulsifier. It also has slight antioxidant activity, but it’s not enough if you are looking for a strong and effective anti-oxidant. Our skin cells contain Lecithin and that’s why this component will hardly cause any problems or negative reactions. It soaks in pretty fast and it’s accepted by skin cells very well.
Phenoxyethanol is one of the most popular preservatives. It kills bacteria and makes the product live longer. Manufacturers like this ingredient because it can dissolve in any liquid, even in oils.
Another purpose of this component is the fixation of aromas in perfumery. Phenoxyethanol is also used as a strong antiseptic and a good antibacterial agent. It is widely used in dermatological cosmetics alongside natural antiseptics such as chamomile, sage, and calendula.

Phospholipids help to hydrate the skin and recover the lipid balance. If the skin lacks this component it can become dry. The component makes cell membranes more difficult to damage and this affects the overall health of the skin.
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