Aurum Calming Birch Serum is a product with 19 ingredients: Betula Neoalaskana (Birch) Extract, Squalane, Epilobium Angustifolium (Canadian Willowherb) Flower/leaf/stem Extract, Glyceryl Stearate Citrate, Melibiose, Betaine, Levan, Raffinose, Water, Glyceryl Stearate SE and 9 more.
Contains: PHA - Gluconolactone; Antioxidant - Gluconolactone;
Organic score: 26% natural, 47% chemical. Vegan - No; Cruelty free - No; Reef safe - Yes;
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INCI - Full Breakdown
Squalane is a more stable equivalent of Squalene. It is a very important component of our skin. It’s a major part of natural sebum that forms a protection barrier on the skin's surface. If the barrier isn’t strong enough, your skin will become more sensitive. Squalane helps to keep skin hydrated, protects it from the negative impact of the environment, lowers irritation, stimulates regeneration, and removes dryness. It is accepted by our skin very well and will not cause allergic reactions.
Betaine is used a lot in “organic” skincare products. It is a good moisturizer that not only hydrates the skin but also strengthens the cell membrane. This helps to lower the water loss over time. It also softens the skin and reduces irritation and redness. It’s often used at a 3-5% concentration depending on the product.
Water is a great solvent. It’s neutral and doesn’t provide any strong positive or negative effects. It just helps components to mix better and to transport active components.
Glyceryl Stearate SE is a nice moisturizing ingredient. It hydrates the upper layers of the skin and fills small wrinkles. In haircare products, it's used for making hair softer.
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