
100% Pure Vitamin C Serum is a product with 17 ingredients: Aloe Barbadensis (Aloe Vera) Leaf, Ascorbic Acid (Vitamin C), Loofah Cylindrica (Vegetable Cellulose), Tocopherol, Xanthan Gum, Pyrus Malus (Apple) Fruit Extract, Vitis Vinifera (Grape) Fruit Extract, Vitamin B5, Superoxide Dismutase, Alpha Lipoic Acid and 7 more.
Contains: Vitamins - Ascorbic Acid (Vitamin C); Antioxidant - Ascorbic Acid (Vitamin C), Tocopherol, Pyrus Malus (Apple) Fruit Extract, Superoxide Dismutase;
Organic score: 41% natural, 12% chemical. Vegan - No; Cruelty free - No; Reef safe - Yes;
Positive effects
Concerns
INCI - Full Breakdown

Vitamin C is known for its strong antioxidant activity. It helps to slow down aging processes. The other positive effect of this ingredient is that it helps to make skin tone even. It's a great ingredient to counter dark areas and uneven skin tone. It's well-researched and considered safe. But it's acid and can irritate the skin if used too often.

Tocopherol is one of the most popular active ingredients in cosmetics. It’s a brilliant component. It's a form of Vitamin E and it does help the skin and hair a lot. It conditions the skin, strengthens its barrier, protects it against harm, and makes the tone even. It also helps your skin and hair to resist the sun. It’s safe but can irritate sensitive skin sometimes. Pay attention to concentration!
Xanthan Gum is used as a thickener or rheology modifier and emulsion stabilizer. It doesn’t provide any notable skin-related effects and is used mostly for formulation purposes. It makes the product’s texture smooth and even. It’s a naturally-derived thickener. Notable fact: it can also be found in the food you eat every day, so it is 100% safe.
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